About this role

We are seeking an organised Marketing Specialist to drive brand awareness for our client, working within the plant machinery sector. You'll manage advertising, social media, and website content, using case studies and testimonials to enhance brand engagement.

Ideal candidates should possess strong leadership, creativity, and experience in content performance analysis, with knowledge of commercial sales and marketing to help elevate our represented manufacturers.

Key Responsibilities

Produce and share engaging content (blogs, videos, infographics) to attract target audiences.

Develop in-house case studies, testimonials, and video content (e.g., drone footage for YouTube and social media).

Use platforms like Facebook, Instagram, LinkedIn, and TikTok to build brand awareness and drive traffic.

Create a content calendar and select the best platforms per product, involving company posts and individual team participation.

Send targeted emails to strengthen customer relationships, promote content, and share updates.

Update and maintain a clean database to improve outreach efforts.

Analyse digital campaign performance to refine strategies.

Manage SEO, focusing on higher search rankings and AI-driven improvements.

Plan and coordinate annual events, ensuring ROI.

Oversee merchandise distribution and maintain a distinction between customer giveaways and staff items, aligning with supplier standards.

Required for the role

Bachelors degree in marketing, business, or communications preferred

3+ years of digital marketing experience preferred

Strong understanding of social media trends and best practices

Analytical skills for content performance and data-driven decision-making

Teamwork skills with a collaborative work style

Proficient in MS Office and social media platforms

Excellent writing and communication skills with strong attention to detail

Valid drivers license; ability to travel domestically and occasionally internationally